In 2024, European beauty is embracing a return to natural aesthetics and minimalistic approaches, driven by economic uncertainties and a collective yearning for comfort. This trend sees a rise in “anti-beauty,” where imperfections are celebrated, and makeup becomes more of an optional enhancement than a necessity.
Pamela Anderson’s natural, makeup-free appearance at Paris Fashion Week exemplifies this shift, encouraging the celebration of aging and the beauty that comes with it .
élébrer plutôt qu’à dissimuler .
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